When it comes to IoT opportunity, sales of services will vastly outweigh sales of goods. So said Ali Sebt of Renesas Electronics America. Think of the Nest API, which allows for building new apps that make use of data from those thermostats that keep coming up with every mention of IoT. Nest thermostats include motion sensors smart enough to tell whether it’s you or your pet that just wandered by, information that of course might be useful for a company who wants to sell alarm services with a monthly subscription. If you’re considering an IoT play and it doesn’t monetize sensor data that’s stored and processed in the cloud, it’s probably not a good one.
Leave it to Kaufman Award Winner Lucio Lanza to come up with an afternoon IoT session that went way beyond the issue of IC design.
- The disruption that's coming might not be pleasant for all industries, said Louise Kehoe, former Financial Times journalist who now works for Eastman Kodak, a company that barely survived the transition to digital photography despite having invented the technology.
- STMicroelectronics' Alessandro Cremonesi traveled from Milan, Italy and said IoT will give a global dimension to local crafts; welcome to the era of 'handicraft electronics.'
- Cadence's Chris Rowen said IoT excitement shouldn’t obscure basic issues of physics. His example: In terms of physical scale, considering a NAND gate designed in FinFET technology (on the one hand) to the distance traveled by your packets when you sit in Moscone and access a cloud service hosted at Google’s data center in The Dalles, Ore. (on the other hand) represents a jump of 11 orders of magnitude. Meanwhile, it takes 14 orders of magnitude more energy to access that service than to switch the gate. The IoT-related data imperative, he said, it to compute locally, share globally!
|The IoT data imperative, courtesy Cadence's Chris Rowen|
Rest up. Tomorrow is the finale and we're going out in style. John Rogers, a MacArthur Genius, will be taking the main stage at 9 a.m.