Marketing Opportunities

STAND OUT FROM THE CROWD!

With these dynamic sponsorship and advertising opportunities…

 
DAC offers exhibitors a menu of opportunities to deliver your brand message outside of your exhibit space and throughout the convention center to leverage your exhibit investment.  Opportunities include sponsorship of various aspects of the conference program and materials, hosted events during the week, feature areas in the convention center, and advertising in print, digital, and onsite banners.  There is an opportunity to achieve every marketing objective.

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Questions?  Contact Patrick Filippelli at PFilippelli@heiexpo.com, 630.929.7960 or Zach Erickson at ZErickson@heiexpo.com, 630.929.7934

Designer Track - $25,000 – exclusive! *Sold*            

The Designer Track sponsorship offers exposure to attendees in a technical session setting and will drive brand awareness and traffic to your booth. The Designer Track is to be comprised of up to 18 sessions featuring approximately 50 presentations and poster presentations over three conference days.  It is positioned as part of the conference program and will take place in conjunction with the technical sessions.  Your company logo will be on the transition slides shown before and after each session. Your company will be highlighted as the Designer Track sponsor on the DAC website, conference signage, in the Conference Program/Exhibit Guide and more. 
This opportunity includes:

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IP Track - $25,000 – exclusive! *Sold*           

The IP Track sponsorship offers exposure to attendees in a technical session setting and will drive brand awareness and traffic to your booth. The IP Track is to be comprised of up to 10 sessions featuring approximately 30 presentations and poster presentations over three conference days.  It is positioned as part of the conference program and will take place in conjunction with the technical sessions.  Your company logo will be on the transition slides shown before and after each session. Your company will be highlighted as the IP Track sponsor on the DAC website, conference signage, in the Conference Program/Exhibit Guide and more. 
This opportunity includes:

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I Love DAC - $9,975 – *Sold Out* 
        

DAC invites three companies to participate in this premier sponsorship. This sponsorship includes an array of visibility, branding, and lead generation promotions.  The I Love DAC program allows attendees to register for free.  Exhibit attendees will be qualified for the Wednesday afternoon prize drawing at the DAC Pavilion that is sponsored by the I Love DAC sponsor companies. I Love DAC registrants who attend the show will also be given a prize at registration with the I Love DAC logo (includes company logos).
This opportunity includes:

Badge & Lanyard - $20,000 – exclusive! *Sold* 

By providing the badge and lanyards, your company will be seen everywhere throughout the conference for the entire length of the event.  (Production costs of the lanyards is not included. Sponsor must provide to DAC specifications) This opportunity includes:

Conference Bag - $12,000 – exclusive! *Sold* 

Your company logo along with the DAC logo printed on each conference bag. Conference bags are distributed to all technical conference attendees.  (Production costs of conference bag is not included).
This opportunity includes:

DAC T-shirt - $10,000 – exclusive! *Sold*     

Boost your corporate visibility with this exclusive sponsorship.  Your company logo will be emblazoned on the back of the T-shirt with the DAC logo on the front.  All conference attendees receiving a conference bag will also receive a T-shirt. T-shirt is white unless otherwise specified. (Alternate colors available at extra cost).  This opportunity includes:

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Student Events - $20,000 – 1 sold, 1 available  

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Networking Receptions on Monday and Tuesday - $6,500 – 1 sold, 3 available  

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Welcome Reception on Sunday - $5,000 – *Sold*  

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Coffee Breaks - $7,500 per day – 1 sold, 3 available  

Conference Program & Exhibits Guide 

The Conference Program & Exhibits Guide is the printed program distributed onsite to all attendees to reference the technical program and exhibitors. The Conference Program & Exhibits Guide is also used by attendees as a reference tool throughout the year. Conference Program & Exhibits Guide ads are full-page ads offered in the following positions.  (Ad specifications will be provided when contract is received.)

• Inside Front Cover - $5,000 
• Outside Back Cover - $5,000 
• Inside Back Cover - $4,000 *Sold*
• Interior Full Page - $2,500
• Secondary Exhibitor Listing
  • Single listing - $750
  • 4 or more listings - $2,500

Each secondary listing gives the represented or partner company access to be listed as an exhibitor in all direct mail pieces, the Conference Program & Exhibits Guide, Map Guide and have a full online listing. With a secondary exhibitor listing, your partners will receive badges with their own company name, info, etc. Complete and submit this form prior to Friday, April 13.

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Map Guide - $10,000 – exclusive!      

Virtually every single person attending DAC uses the DAC Map Guide. This is an extremely valuable sponsorship that puts your company logo in front of everyone at the show.
This opportunity includes:

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Mobile App Splash Page - $8,000 – exclusive!          

Put your brand front and center and make a stronger first impression. Get your name and brand in front of DAC attendees; the splash screen is a great advertisement opportunity. Each time the app user opens the app they are presented with the Splash page. Over 1500 attendees used the app in 2017 and we expect more users this year! Splash screen features:

• Covers the entire screen
• Displays when the app is opened    
• Sized to fit iPhone, iPad, and Android

This opportunity includes:

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Wireless Internet - $10,000 – 3 available

DAC is lighting up the entire convention center with wireless internet as a complimentary service to attendees. This sponsorship includes a corporate rotating splash page each time an attendee logs in. Wireless internet has become an invaluable service at DAC and is an excellent opportunity to gain visibility both on and off the exhibit floor!
This opportunity includes:

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Virtual Event Bag Placement - $2,500 Featured Size  – 3 sold, 3 available ; - $1,000 Standard Size  - 6 available

The DAC Virtual Event Bag will be sent to the entire DAC attendee list in advance of DAC 2018, during the conference week, and again post conference.  Attendees will actively engage with your placement and, depending on how you design your placement, your organization will receive a report with contact information for the attendees that accessed your information.  This is a perfect tool to extend an invitation to your special event at DAC, drive attendees to your booth with a raffle or giveaway, encourage attendees to schedule appointments with your booth staff, or provide a link to your latest video presentation.   All placements receive a summary report of activity for your follow-up.  Options include the following:

• Video Enabled Placements
• Giveaway & Contest Placements
• Content Search
• Appointment Placements
• RSVP Event Placements

Placements in the Virtual Event Bag are first come, first served.

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Conference Bag Insert - $1,250 single-page/$1875 multi-page

Exhibitors (only) have the opportunity to include their product and service information inside the conference bags.  Each technical conference attendee receives a conference bag, ensuring that your print materials get into the hands of these influential attendees. (Sponsor must provide print materials).

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NEW! DAC Bus Sponsorship Program - $20,000 – exclusive!  *Sold*   

Bring your customers to DAC! By sponsoring the Bus Program, you will have exclusive time from the pick-up point in the San Jose area (tbd) to Moscone West to deliver your brand message through a video or slide presentation on each bus, plus the signage and logo opportunities that come with this sponsorship. There are five (5) wifi enabled busses with a capacity of 40-50, leaving the pick-up point each day between 6:45-8:00 am and returning between 6:30-7:15 pm at the end of the day. 
This opportunity includes:

Exhibit Floor Seating - $10,000 – exclusive! *Sold*  

Banks of seating will be placed in various locations in the exhibit hall.  By sponsoring the Exhibit Floor Seating, you will give attendees a chance to thank you for allowing them to rest their tired feet, and deliver your brand message (with your company name and logo) through the signage included at each seating area. There will be a minimum of eight seating areas. This opportunity includes:

Registration Area - $15,000 – exclusive!  *Sold*  

DAC offers an exclusive Registration Sponsorship that gets your brand message recognized early and often at the entrance to Moscone West on Level 1. 
This opportunity includes:

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Charging Stations - $6,000 – 3 available

By sponsoring a Charging Station, you will give the attendee the ability to charge their electronic devices while delivering your show message (with company name and logo) through the signage at a station. These stations will be strategically placed in the exhibit hall, registration area and conference areas to maximize visibility (dependent on how many stations are purchased).

Available banner and sign locations can be viewed on the Plantour site.

Exhibitor Banners
These banners positions are located in high-traffic areas on each Level of Moscone West.  They are sized to deliver your brand message by making a BIG impression on DAC attendees entering and exiting the Exhibit Hall each day. 
This opportunity includes the following locations:

• Lobby Banner – Level 1 - $5,000  *Sold Out*
• Exhibition Entrance Banner – Level 1 - $5,000 *Sold Out*
• Column Surrounds – Level 1 - $3,500 *Sold Out*
• Lobby Banner – Level 2 - $5,000 
• Exhibition Entrance Banner – Level 2 - $5,000 
• Column Surrounds – Level 2 - $3,500  *Sold Out*
• Keynote Entrance Banner – Level 3 - $5,000
• Technical Session Banner – Level 3 - $5,000 
• Escalator Banner Level 1 and Level 2 - $4,500 

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Escalator Runner/Cling - $7,500 – 4 available

This opportunity allows you to place vinyl stickers on the center runners (2) and side glass panels (4) of the escalators leading from Level 1 to 2, and from Level 2 to 3, creating a dynamic message for attendees entering and exiting from the Registration Area on Level 1 all the way up to the Keynotes and Technical Sessions on Level 3.

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Aisle Signs - $15,000 – includes sign production – exclusive! *Sold Out* 

This opportunity allows you to attach a 5’ x 2’ message (double-sided) to the bottom of the Aisle Signs in the Exhibit Hall on each level for a message that all DAC attendees will see multiple times during their visit to the Exhibits.

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Lobby Digital Sign - $5,000 – 10 second spot/5 minutes per hour  *Sold Out*  

This opportunity includes 30 spots at 10 seconds each (or 15 spots at 20 seconds each) for a total of 5 minutes of promotion for each advertiser every hour. This digital video wall is located in the entrance lobby of Moscone Wet, above the entrance to the Level 1 Exhibit Hall, and will run a continuous loop of exhibitor advertisements and conference information, so your message will be displayed on an ongoing basis throughout the Meeting.

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NEW!  Exhibit Hall Entrance Graphics - $4,000 – 4 available

Be first to greet DAC attendees to the Exhibit Hall as they enter from the Registration Area on Level 1 and the Lobby on Level 2.  These 10’ x 10’ vinyl stickers will be placed on the floor just inside each of the main entrances to the Exhibits, so DAC attendees will see your message multiple times as they are entering and leaving the Exhibit Hall each day.

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To reserve your opportunities, submit the DAC Sponsorship & Promotional Opportunities Reservation Form to Exhibits@DAC2018.com.  You will be contacted to confirm availability, pricing, and specifications prior to final confirmation and invoicing.  Opportunities are confirmed on a first come, first served basis.  Act today!   

Questions?  Contact Patrick Filippelli at PFilippelli@heiexpo.com, 630.929.7960 or Zach Erickson at ZErickson@heiexpo.com, 630.929.7934.

The DAC attendee list includes Conference and Exhibit-Only attendees and is only available to DAC exhibitors. Order your direct mail list or schedule your email distribution today!

Direct Mail Lists and Email Distributions
Direct Mail recipient lists will be sent to a third-party mail house of your choice. DAC Conference Management will contact you for details after your request has been approved.

Email distributions are available throughout the year. However, email distributions for individual company promotions from May – June must be scheduled in advance and are available on a first-come, first-served basis. Review the scheduled distribution dates for availability. Email distributions will be conducted by DAC Conference Management.

Pricing: $.45 per recipient - $.50 per filtered recipient – minimum prices apply
Lists are based on price per recipient. Filters can be applied to target your message to the appropriate recipients. Filter categories will be sent to you by DAC Conference Management after your request has been approved. The minimum price for an Email Distribution is $1,000. The minimum price for a Direct Mail Distribution is $600.

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