Marketing Opportunities

STAND OUT FROM THE CROWD! ELEVATE YOUR BRAND!

With these dynamic sponsorship and advertising opportunities…

 
DAC offers exhibitors a menu of marketing opportunities to deliver your brand message outside of your exhibit space and throughout the Moscone West Convention Center to leverage your exhibit investment. Opportunities include sponsorship of various aspects of the conference program and materials, hosted events during the week, feature areas in the convention center, and advertising in print, digital, and onsite banners. There is an opportunity to fit every budget!

Review the DAC 2020 sponsorship and advertising opportunities below.

You can reserve your opportunities by completing the Opportunities Reservation Form and the Attendee Email Distribution Request and submitting them to exhibits@2020DAC.com. Don't see an opportunity that fits your specific marketing objective… or have an idea to create a new sponsorship opportunity? Contact us! We’ll help you create the perfect opportunity to deliver your brand message to the more than 6,000 professionals in attendance.
 

GOLD - $100,000 total spend

• Silver Exhibitor benefits PLUS:
• Recognition at the General Session
• Five Complimentary Conference Registrations

SILVER - $50,000 total spend
           

• Recognition in promotional email sidebar
• Recognition on the DAC website
• Exhibitor Status recognition in lobby

Designer Track - $25,000 – exclusive! *SOLD* 

The Designer Track sponsorship offers exposure to attendees in a technical session setting and will drive brand awareness. The Designer Track is to be comprised of up to 18 sessions featuring approximately 50 presentations and poster presentations over three conference days.  It is positioned as part of the conference program and will take place in conjunction with the technical sessions. Your company logo will be on the transition slides shown before and after each session. Your company will be highlighted as the Designer Track sponsor on the DAC website, conference signage, in the Conference Program/Exhibits Guide and more. 
This opportunity includes:

Reserve Now

IP Track - $15,000 – exclusive! *SOLD*  

The IP Track sponsorship offers exposure to attendees in a technical session setting and will drive brand awareness. The IP Track is to be comprised of up to 10 sessions featuring approximately 30 presentations and poster presentations over three conference days.  It is positioned as part of the conference program and will take place in conjunction with the technical sessions. Your company logo will be on the transition slides shown before and after each session. Your company will be highlighted as the IP Track sponsor on the DAC website, conference signage, in the Conference Program/Exhibits Guide and more. 
This opportunity includes:

Reserve Now

I Love DAC - $9,975 – 3 available *SOLD*         

DAC invites three companies to participate in this premier sponsorship. This sponsorship includes an array of visibility, branding, and lead generation promotions. The I Love DAC program allows attendees to register for free. Exhibit attendees will be qualified for the Wednesday afternoon prize drawing at the DAC Pavilion that is sponsored by the I Love DAC sponsor companies. 
This opportunity includes:

Reserve Now

Badge & Lanyard - $20,000 – exclusive! *SOLD* 

By providing the badge and lanyards, your company will be seen everywhere throughout the conference for the entire length of the event. (Production costs of the lanyards is not included. Sponsor must provide to DAC specifications.)
This opportunity includes:

Conference Bag - $12,000 – exclusive! *SOLD* 

Your company logo along with the DAC logo printed on each conference bag. Conference bags are distributed to all technical conference attendees. (Production costs of conference bag is not included.)
This opportunity includes:

DAC T-shirt - $10,000 – exclusive! *SOLD* 

Boost your corporate visibility with this exclusive sponsorship. Your company logo will be emblazoned on the back of the T-shirt with the DAC logo on the front. All conference attendees receiving a conference bag will also receive a T-shirt. T-shirt is white unless otherwise specified. (Alternate colors available at extra cost.) 
This opportunity includes:

Reserve Now

Student Events - $25,000 – exclusive! *SOLD* 

Reserve Now

NEW ADDED BENEFITS FOR 2020! Networking Receptions on Monday, Tuesday and Wednesday - $7,500 – 3 available 

a.  DAC Networking Reception signage
b.  DAC Networking Reception web page
c.  DAC Networking Reception page in the Conference Program/Exhibits Guide
d.  DAC Networking Reception signage at each bar location
e. DAC Networking Reception food service items (e.g. cups, napkins)
 

Reserve Now

NEW ADDED BENEFITS FOR 2020!  Welcome Reception on Sunday - $5,000 – 4 available  

a.  Reception signage
b.  Reception web page
c.  Reception page in the Conference Program/Exhibits Guide
d.  Service/dining table signage
e. Reception food service items (e.g. cups, napkins)

Reserve Now

NEW ADDED BENEFITS FOR 2020!  Exhibit Hall Coffee Breaks - $7,500 per day  *SOLD*  

a.  Coffee service directional signage
b.  Coffee service table signage
c. Coffee service items (e.g. cups, napkins)

Conference Program & Exhibits Guide 

The Conference Program & Exhibits Guide is the printed program distributed onsite to all attendees to reference the technical program and exhibitors. The Conference Program & Exhibits Guide is also used by attendees as a reference tool throughout the year. Conference Program & Exhibits Guide ads are full-page ads offered in the following positions. (Ad specifications will be provided when contract is received.)

• Inside Front Cover - $5,000 
• Outside Back Cover - $5,000 
• Inside Back Cover - $4,000
• Interior Full Page - $2,500
• Secondary Exhibitor Listing
  • Single listing - $750
  • 4 or more listings - $2,500

Each secondary listing gives the represented or partner company access to be listed as an exhibitor in all direct mail pieces, the Conference Program & Exhibits Guide, Map Guide and have a full online listing. With a secondary exhibitor listing, your partners will receive badges with their own company name, info, etc.

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Map Guide - $5,000 – 2 available      

Virtually every single person attending DAC uses the DAC Map Guide. This is an extremely valuable sponsorship that puts your company logo and exhibit booth location in front of everyone at the show.
This opportunity includes:

Reserve Now

Mobile App Splash Page - $8,000 - exclusive! 

Put your brand front and center and make a stronger first impression. Get your name and brand in front of DAC attendees; the splash screen is a great advertisement opportunity. Each time the app user opens the app they are presented with the Splash page. Over 2,200 attendees used the app in 2019 and we expect more users this year! Splash screen features:

• Covers the entire screen
• Displays when the app is opened    
• Sized to fit iPhone, iPad, and Android

This opportunity includes:

Reserve Now

Wireless Internet - $15,000 - exclusive!  

DAC is lighting up the entire convention center with wireless internet as a complimentary service to attendees. This sponsorship includes a corporate splash page each time an attendee logs in. Wireless internet has become an invaluable service at DAC and is an excellent opportunity to gain visibility both on and off the exhibit floor! You name the wireless network!
This opportunity includes:

Reserve Now

Conference Bag Insert - $1,250 single-page/$1,875 multi-page (limited availability) 

Exhibitors (only) have the opportunity to include their product and service information inside the conference bags. Each technical conference attendee receives a conference bag, ensuring that your print materials get into the hands of these influential attendees. (Sponsor must provide print materials by the deadline date.)

Reserve Now

DAC Pavilion - $15,000 – exclusive! *SOLD* 

Exhibit Floor Charging Stations - $15,000 – exclusive! 

Café tables with stools and electrical outlets will be placed in six (6) seating areas on Levels 1 and 2 throughout the exhibit hall. By sponsoring the Exhibit Floor Charging Stations, you will give attendees a chance to rest their tired feet and charge their devices, while delivering your brand message through the signage included at each seating area. 
This opportunity includes:

Registration Area - $20,000 – exclusive! *SOLD*   

DAC offers an exclusive Registration Sponsorship that gets your brand message recognized early and often in the Registration Area in the Level 1 Lobby as attendees enter and exit each day.  
This opportunity includes:

Reserve Now

Research Track Area Charging Stations - $5,000 – exclusive!

Café tables with stools and electrical outlets will be placed on Level 3, adjacent to the meeting space used for the Research Track technical sessions. By sponsoring the Research Track Charging Stations, you will give attendees a chance to rest between sessions and charge their devices, while delivering your brand message through the signage included at each seating area. There will be two (2) seating areas.
This opportunity includes:

Exhibitor Banners  

These banners positions are located in high-traffic areas on each Level of Moscone West.  They are sized to deliver your brand message by making a BIG impression on DAC attendees entering and exiting the Exhibit Hall each day. View banner and graphic opportunity locations.
This opportunity includes the following locations:

• Lobby Banner – Level 1 - $5,000 – *2 SOLD* – 4 available
• Column Surrounds – Level 1 - $3,500 – *3 SOLD* – 1 available
• Lobby Banner – Level 2 - $5,000 – *2 SOLD* – 4 available
• Column Surrounds – Level 2 - $3,500 – *2 SOLD* – 1 available
• Lobby Banner – Level 3 - $5,000 – 5 available

Reserve Now

Escalator Runner/Cling - $7,500 – exclusive!

This opportunity allows you to place vinyl stickers on the center runners (2) and side glass panels (4) of the escalators leading from Level 1 to 2, and from Level 2 to 3, creating a dynamic message for attendees entering and exiting from the Registration Area on Level 1 all the way up to the Keynotes and Technical Sessions on Level 3.

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Aisle Signs - $15,000 – includes sign production – exclusive! *SOLD*  

This opportunity allows you to attach a 4’ x 2’ message (double-sided) to the bottom of the Aisle Signs in the Exhibit Hall on each level for a message that all DAC attendees will see multiple times during their visit to the Exhibits on both levels.

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Lobby Digital Signs - $15,000 – 10 second spot/30 minutes per hour - exclusive!  *SOLD*  

This opportunity includes 3 - 10 second spots every minute, for a total of 30 minutes of sponsor promotion every hour. This digital video wall is located in the entrance lobby of Moscone West, above the entrance to the Level 1 Exhibit Hall, and will run a continuous loop of the sponsor's message, along with conference information, so your message will be displayed on an ongoing basis throughout the Meeting.

Reserve Now

Exhibit Hall Floor Graphics - $5,000 – *1 SOLD* – 1 available - includes graphic production

Be first to greet DAC attendees to the Exhibit Hall as they enter from the Registration Area and the Level 1 Entrance, or from the Level 2 Lobby. These 10’ x 10’ vinyl stickers will be placed on the floor just inside each of the main entrances to the Exhibits, so DAC attendees will see your message multiple times as they are entering and leaving the Exhibit Hall each day. Contact us for specific locations and details. 

Reserve Now

You will be contacted to confirm availability, pricing, and specifications prior to final confirmation and invoicing.

NOTE: Don’t see an opportunity that fits your specific marketing objective… or have an idea to create your own sponsorship opportunity? Contact us! We’ll help you create the perfect opportunity to deliver your brand message to the more than 6,000 professionals in attendance. 

Opportunities are confirmed on a first come, first served basis.  Act today!   

Questions?  Contact Patrick Filippelli at PFilippelli@heiexpo.com, 630.929.7960 or Zach Erickson at ZErickson@heiexpo.com, 630.929.7934.

The DAC attendee list includes Conference and Exhibit-Only attendees and is only available to DAC exhibitors. Schedule your email distribution today!

Email distributions are available throughout the year. However, email distributions for individual company promotions from May – August must be scheduled in advance and are available on a first-come, first-served basis. See form for scheduled distribution dates. Email distributions will be conducted by DAC Conference Management.

Pricing: $.45 per recipient - $.50 per filtered recipient – minimum prices apply
Lists are based on price per recipient. Filters can be applied to target your message to the appropriate recipients. Filter categories will be sent to you by DAC Conference Management after your request has been approved. The minimum price for an Email Distribution is $1,000.