Marketing Opportunities

STAND OUT FROM THE CROWD!

With these dynamic sponsorship and advertising opportunities…

 
DAC offers exhibitors a menu of marketing opportunities to deliver your brand message outside of your exhibit space and throughout the Las Vegas Convention Center to leverage your exhibit investment. Opportunities include sponsorship of various aspects of the conference program and materials, hosted events during the week, feature areas in the convention center, and advertising in print, digital, and onsite banners. There is an opportunity to fit every budget!

Review the DAC 2019 sponsorship and advertising opportunities below.

You can reserve your opportunities by completing the Opportunities Reservation Form and the List Request Form and submitting them to Exhibits@2019DAC.com. Don't see an opportunity that fits your specific marketing objective… or have an idea to create a new sponsorship opportunity? Contact us! We’ll help you create the perfect opportunity to deliver your brand message to the more than 6,000 professionals in attendance.
 

SILVER - $50,000 total spend

• Recognition in promotional email sidebar
• Recognition on the DAC website
• Exhibitor Status recognition in lobby

GOLD - $100,000 total spend

• Silver Exhibitor benefits PLUS:
• Recognition at the General Session
• Five Complimentary Conference Registrations

PLATINUM - $150,000 total spend

• Gold Exhibitor benefits PLUS:
• Five additional Complimentary Conference Registrations  

Questions?  Contact Patrick Filippelli at PFilippelli@heiexpo.com, 630.929.7960 or Zach Erickson at ZErickson@heiexpo.com, 630.929.7934

Designer Track - $25,000 – exclusive!  *SOLD*  

The Designer Track sponsorship offers exposure to attendees in a technical session setting and will drive brand awareness. The Designer Track is to be comprised of up to 18 sessions featuring approximately 50 presentations and poster presentations over three conference days.  It is positioned as part of the conference program and will take place in conjunction with the technical sessions. Your company logo will be on the transition slides shown before and after each session. Your company will be highlighted as the Designer Track sponsor on the DAC website, conference signage, in the Conference Program/Exhibits Guide and more. 
This opportunity includes:

IP Track - $3,000 – 5 available  *SOLD OUT*    

The IP Track sponsorship offers exposure to attendees in a technical session setting and will drive brand awareness. The IP Track is to be comprised of up to 10 sessions featuring approximately 30 presentations and poster presentations over three conference days.  It is positioned as part of the conference program and will take place in conjunction with the technical sessions. Your company logo will be on the transition slides shown before and after each session. Your company will be highlighted as the IP Track sponsor on the DAC website, conference signage, in the Conference Program/Exhibits Guide and more. 
This opportunity includes:

Reserve Now

I Love DAC - $9,975 – 3 available   *SOLD*
       

DAC invites three companies to participate in this premier sponsorship. This sponsorship includes an array of visibility, branding, and lead generation promotions. The I Love DAC program allows attendees to register for free. Exhibit attendees will be qualified for the Wednesday afternoon prize drawing at the DAC Pavilion that is sponsored by the I Love DAC sponsor companies. 
This opportunity includes:

Badge & Lanyard - $20,000 – exclusive!   *SOLD*  

By providing the badge and lanyards, your company will be seen everywhere throughout the conference for the entire length of the event. (Production costs of the lanyards is not included. Sponsor must provide to DAC specifications.)
This opportunity includes:

Conference Bag - $12,000 – exclusive!   *SOLD*  

Your company logo along with the DAC logo printed on each conference bag. Conference bags are distributed to all technical conference attendees. (Production costs of conference bag is not included.)
This opportunity includes:

DAC T-shirt - $10,000 – exclusive!   *SOLD*  

Boost your corporate visibility with this exclusive sponsorship. Your company logo will be emblazoned on the back of the T-shirt with the DAC logo on the front. All conference attendees receiving a conference bag will also receive a T-shirt. T-shirt is white unless otherwise specified. (Alternate colors available at extra cost.) 
This opportunity includes:

Student Events - $20,000 – 1 SOLD, 1 available 

Reserve Now

Networking Receptions on Monday, Tuesday and Wednesday - $7,500 – 1 SOLD, 2 available  

Reserve Now

Welcome Reception on Sunday - $5,000 – 4 available  

Reserve Now

Coffee Breaks - $7,500 per day – 3 available

Conference Program & Exhibits Guide 

The Conference Program & Exhibits Guide is the printed program distributed onsite to all attendees to reference the technical program and exhibitors. The Conference Program & Exhibits Guide is also used by attendees as a reference tool throughout the year. Conference Program & Exhibits Guide ads are full-page ads offered in the following positions. (Ad specifications will be provided when contract is received.)

• Inside Front Cover - $5,000 
• Outside Back Cover - $5,000 
• Inside Back Cover - $4,000
• Interior Full Page - $2,500
• Secondary Exhibitor Listing
  • Single listing - $750
  • 4 or more listings - $2,500

Each secondary listing gives the represented or partner company access to be listed as an exhibitor in all direct mail pieces, the Conference Program & Exhibits Guide, Map Guide and have a full online listing. With a secondary exhibitor listing, your partners will receive badges with their own company name, info, etc.

Reserve Now

Map Guide - $10,000 – exclusive!      

Virtually every single person attending DAC uses the DAC Map Guide. This is an extremely valuable sponsorship that puts your company logo in front of everyone at the show.
This opportunity includes:

Reserve Now

Mobile App Splash Page - $8,000 *SOLD*      

Put your brand front and center and make a stronger first impression. Get your name and brand in front of DAC attendees; the splash screen is a great advertisement opportunity. Each time the app user opens the app they are presented with the Splash page. Over 2,200 attendees used the app in 2018 and we expect more users this year! Splash screen features:

• Covers the entire screen
• Displays when the app is opened    
• Sized to fit iPhone, iPad, and Android

This opportunity includes:

Reserve Now

Wireless Internet - $15,000 *SOLD*  

DAC is lighting up the entire convention center with wireless internet as a complimentary service to attendees. This sponsorship includes a corporate splash page each time an attendee logs in. Wireless internet has become an invaluable service at DAC and is an excellent opportunity to gain visibility both on and off the exhibit floor!
This opportunity includes:

Reserve Now

Virtual Event Bag Placement - $2,500 Featured Size  – 6 available; - $1,000 Standard Size  - 6 available

The DAC Virtual Event Bag will be sent to the entire DAC attendee list in advance of DAC 2019, during the conference week, and again post conference. Attendees will actively engage with your placement and, depending on the level of placement you choose, your organization will receive a report with contact information for the attendees that accessed your information. 
Options include the following:

• Video Enabled Placements
• Giveaway & Contest Placements
• Content Search
• Appointment Placements
• RSVP Event Placements

Placements in the Virtual Event Bag are first come, first served. Contact us to see a sample Virtual Event Bag and get the details.

Reserve Now

Conference Bag Insert - $1,250 single-page/$1,875 multi-page (1 reserved, 7 available)

Exhibitors (only) have the opportunity to include their product and service information inside the conference bags. Each technical conference attendee receives a conference bag, ensuring that your print materials get into the hands of these influential attendees. (Sponsor must provide print materials by the deadline date.)

Reserve Now

DAC Pavilion - $15,000 – exclusive!  *SOLD*  

Exhibit Floor Charging Stations - $15,000 – exclusive! *SOLD* 

Café tables with stools and electrical outlets will be placed in various locations throughout the exhibit hall. By sponsoring the Exhibit Floor Charging Stations, you will give attendees a chance to rest their tired feet and charge their devices, while delivering your brand message through the signage included at each seating area. There will be six (6) seating areas. 
This opportunity includes:

Registration Area - $12,000 – co-sponsorship!  *SOLD*    

DAC offers an exclusive Registration Sponsorship that gets your brand message recognized early and often in the Registration Area on Level 2, adjacent to the meeting space used for the Technical Sessions, Designer Track, and IP Track. 
This opportunity includes:

Research Track Area Charging Stations - $5,000 – exclusive!

Café tables with stools and electrical outlets will be placed on Level 2, adjacent to the meeting space used for the Research Track technical sessions. By sponsoring the Research Track Charging Stations, you will give attendees a chance to rest between sessions and charge their devices, while delivering your brand message through the signage included at each seating area. There will be two (2) seating areas.
This opportunity includes:

NEW: DAC Bingo Sponsorship - $500 per participant, or $2,500 for co-sponsorship

• Logo displayed on the DAC Pavilion monitors during game time
• Shout out by Elvis mentioning your company sponsorship
• Logo on the DAC web site promoting Bingo
• Logo on the DAC monitors outside the exhibit hall promoting Bingo

Exhibitor Banners and Column-Wraps

These banner and column-wrap positions are located in high-traffic areas inside and outside of the Las Vegas Convention Center. You can size them to deliver your brand message and make a BIG impression on DAC attendees entering and exiting the Exhibit Hall each day. Contact us for specific locations and details.  
This opportunity includes the following locations:

• Outdoor Banner - $7,500 – 5 available
• Taxi Banner - $5,000 – 3 available
• Lobby Column-wrap - $3,500 – 1 sold, 5 available   
• Outdoor Column-wrap - $3,500 – 6 available  

Reserve Now

Escalator Clings - $20,000 – exclusive!   *SOLD* 

This opportunity allows you to place glass clings (12) on the side glass panels of the escalator leading from the Level 1 Exhibit Hall entrance to the Level 2 Registration Area and meeting space used for the Technical Sessions, Designer Track, and IP Track. You will create a dynamic message for attendees entering and exiting each day from the Registration Area and Technical Sessions on Level 2 to the Exhibit Hall on Level 1.

Aisle Signs - $15,000 – includes sign production – exclusive!   *SOLD*  

This opportunity allows you to attach a 4’ x 2’ message (double-sided) to the bottom of the Aisle Signs in the Exhibit Hall for a message that all DAC attendees will see multiple times during their visit to the Exhibits.

North Hall Digital Signs - $10,000 – 8 second spot/8 minutes per hour - 3 available... or $25,000– exclusive!

This opportunity includes 60 spots at 8-seconds each for a total of 8 minutes of promotion for each advertiser, every hour, on three (3) digital screens located in the North Hall of the Las Vegas Convention Center. These digital screens will run a continuous 6-minute loop of exhibitor advertisements and conference information, so your message will be displayed on an ongoing basis throughout the Conference on both levels of the North Hall.

Reserve Now

Exhibit Hall Floor Graphics - $4,000 – 2 sold, 2 available - includes graphic production

Be first to greet DAC attendees to the Exhibit Hall as they enter from the Registration Area and the North Lobby, or from The Westgate Hotel. These 10’ x 10’ vinyl stickers will be placed on the floor just inside each of the main entrances to the Exhibits, so DAC attendees will see your message multiple times as they are entering and leaving the Exhibit Hall each day. Contact us for specific locations and details. 

Reserve Now

You will be contacted to confirm availability, pricing, and specifications prior to final confirmation and invoicing. 

NOTE: Don’t see an opportunity that fits your specific marketing objective… or have an idea to create your own sponsorship opportunity? Contact us! We’ll help you create the perfect opportunity to deliver your brand message to the more than 6,000 professionals in attendance. 

Opportunities are confirmed on a first come, first served basis.  Act today!   

Questions?  Contact Patrick Filippelli at PFilippelli@heiexpo.com, 630.929.7960 or Zach Erickson at ZErickson@heiexpo.com, 630.929.7934.

The DAC attendee list includes Conference and Exhibit-Only attendees and is only available to DAC exhibitors. Order your direct mail list or schedule your email distribution today!

Direct Mail Lists and Email Distributions
Direct Mail recipient lists will be sent to a third-party mail house of your choice. DAC Conference Management will contact you for details after your request has been approved.

Email distributions are available throughout the year. However, email distributions for individual company promotions from April – May must be scheduled in advance and are available on a first-come, first-served basis. See form for scheduled distribution dates. Email distributions will be conducted by DAC Conference Management.

Pricing: $.45 per recipient - $.50 per filtered recipient – minimum prices apply
Lists are based on price per recipient. Filters can be applied to target your message to the appropriate recipients. Filter categories will be sent to you by DAC Conference Management after your request has been approved. The minimum price for an Email Distribution is $1,000. The minimum price for a Direct Mail Distribution is $600.